Our Team of Experts
Bianca Saltz-Musli
President & Founder
Bianca is a Marketing and Development Strategist with over a decade of experience in partnering with company leaders to craft, deploy, and optimize customized marketing strategies.
She founded TrueNorth with the goal of providing businesses more results-oriented and sustainable marketing strategies. Bianca works closely with our clients to ensure we continuously exceed client expectations. Bianca holds an MBA in Marketing & International Management from The University of Miami and a BA from Brandeis University. She grew up in Salt Lake City, Utah and currently resides in Miami Shores, Florida. She is fluent in English, Portuguese, and Spanish.
Rey leads the TrueNorth team in developing long-lasting client relationships and strategic partnerships. His decades of experience in production, public relations, and business development, help us provide our clients with creative brand strategies and innovative approaches to growing their businesses. Rey is truly a connector of people and an advocate for our clients, firmly believing “Your success is our success.”
He is actively engaged with South Florida’s business community and holds leadership positions with Miami’s Spain, Italy, France, and Gay & Lesbian Chambers of Commerce. When a new client joins the TrueNorth family, Rey goes above and beyond to welcome and help them cultivate a positive reputation in the local business community.
Rey decided to go back to college to increase his knowledge. He obtained his A.A. in 2015 and his B.A in Marketing in 2017 from San Ignacio College. He is a strong supporter of numerous charitable organizations, including Big Brothers Big Sisters of Miami, Miami City Ballet, MOCA Museum, and the Greater Miami & the Beaches Association. Originally from Maracay, Venezuela, Rey now lives in Miami are with his husband, two dogs, a cat, and a few other feral neighborhood animals.
Rey Hernández
Director of Client Development
Proud member of
We believe every business is different and each company requires a customized marketing strategy- We help you find your own TrueNorth.
