Bianca Saltz-Musli
President & Founder
Bianca Saltz is a Marketing and Development Strategist with over a decade of experience in partnering with company leaders to craft, deploy, and optimize customized marketing strategies.
She founded TrueNorth with the goal of providing businesses more results-oriented and sustainable marketing strategies. Bianca works closely with clients to ensure their expectations are continuously exceeded. Bianca holds an MBA in Marketing & International Management from The University of Miami and a BA from Brandeis University. She grew up in Salt Lake City, Utah and currently resides in Miami Shores, Florida. She is fluent in English, Portuguese and Spanish.
Rey Hernández leads the TrueNorth team in developing long-lasting client relationships and strategic partnerships. His decades of experience in production, public relations and business development, help provide clients with creative brand strategies and innovative approaches to growing their businesses. Rey is truly a connector of people and an advocate for clients, firmly believing “Your success is our success.”
Rey is actively engaged with South Florida’s business community and holds leadership positions with Miami’s Spain, Italy, France, and Gay & Lesbian Chambers of Commerce. When a new client joins the TrueNorth family, Rey goes above and beyond to welcome and help them cultivate a positive reputation in the local business community.
Rey continued his education by obtained his B.A in Marketing in from San Ignacio College. He is a strong supporter of numerous charitable organizations in Miami. Originally from Maracay, Venezuela, Rey now lives in West Palm Beach with his husband, two dogs, a cat.
Rey Hernández
Director of Client Development
Proud member of
We believe every business is different and each company requires a customized marketing strategy- We help you find your own TrueNorth.
Our Team of Experts
International Trade Negotiator with more than 10 years of experience in the most innovative technologies such as Augmented Reality, Mixed Realities and Metaverses applied to marketing and advertising.
Speaker for Colombia 3.0 2013 of the Mintic, Colombia; Innovation Live 2014, talks of SENA, CHAMBER OF COMMERCE OF BOGOTÁ, among others.
He made several technological contributions to the virtual presentation of the 2015 Góndola of Fenalco Presidency Colombia in its 70 years with the first AVATAR in real time as presenter of the event, developer of projects for public transport in Barcelona and Madrid, Spain.
Participated in the digitization of the sea bottom for an Ives Cousteau project, notably standing out and reaching international agreements in the United States, Germany, Romania, Italy and Portugal, leading projects of great international recognition in the advertising media sectors as a promoter of projects made up of professionals specialized in perfectly covering current online needs. Providing an INCREASE IN EFFICIENCY, AWARENESS and ADDED VALUE of any Marketing initiative or other collaborations, especially based on new technologies.
Victor Daza
Cool Business Hunter
Raquel Santos
Marketing and Communication Counselor
Oscar is one of those creative directors who possesses exceptional communication, presentation, problem-solving, and project-management abilities. With over ten (10) years of experience as a Sr. Creative Supervisor, then Creative Director for Nickelodeon & Nick Jr channel he was involved in the creation and development of much trendy and commercial content for the channel´s look & feel and to meet client needs.
Now as a part of the TrueNorth team and with his elevated soft skills he inspires creativity among us in the creation and editing of concepts and communication content such as: interactive campaigns (on-air, off-air, and on-line), spots, advertising spots, billboards, poster and other communications and advertising tools. Oscar always anticipates and understands the communication trends of the moment ensuring the client’s identity continuity and allows for efficient and effective communication with the target audiences of all client channels.
Oscar Gramajo
Creative Director | Copywriter | Branding Storyteller
Carlos Rusconi
Content Partner
Social media is very important in today’s society. Social media are web-based online tools that allow people to discover and learn new information, share ideas, and interact with new people and organizations. It has changed the way people live today, and it has made communication much easier, as Wendy is well aware. As a founder of “YourHelpfulWendy” she is passionate about all things on social media such as travel, hospitality, event planning, and of course, food. Her mission is to help people find happiness and more adventure in their life through travel and lifestyle choices. Her followers come to her to learn about exciting new products, businesses, and destinations.
In addition to speaking Spanish, English and Arabic plus her experience working with major social media platforms allows her to aid diverse brands by helping them expand their online presence whether they are large and tapping into new markets, or local and establishing themselves. Her blog is dedicated to promoting tourism by joining the business and consolidating resources for a positive passageway to traveling.
Wendy Abdulmesih
Social Media Manager
Juan Pablo Castro
Photographer, Videographer & Content Creator
Ricardo is a MBA professional with 15+ years of experience in Marketing, Operations, Strategic Planning, Financial Analysis, and Process Improvement with solid management skills, and experience in different industries. He is an innovative and analytic professional with the proven ability to streamline workflow and process, implement successful solutions to decrease expenses improving efficiency and revenue. Strong knowledge in executing best practices.
Ricardo Torres
Marketing & Operations Specialist
