Bianca Saltz-Musli
President & Founder
Bianca is a Marketing and Development Strategist with over a decade of experience in partnering with company leaders to craft, deploy, and optimize customized marketing strategies.
She founded TrueNorth with the goal of providing businesses more results-oriented and sustainable marketing strategies. Bianca works closely with our clients to ensure we continuously exceed client expectations. Bianca holds an MBA in Marketing & International Management from The University of Miami and a BA from Brandeis University. She grew up in Salt Lake City, Utah and currently resides in Miami Shores, Florida. She is fluent in English, Portuguese, and Spanish.
Rey leads the TrueNorth team in developing long-lasting client relationships and strategic partnerships. His decades of experience in production, public relations, and business development, help us provide our clients with creative brand strategies and innovative approaches to growing their businesses. Rey is truly a connector of people and an advocate for our clients, firmly believing “Your success is our success.”
He is actively engaged with South Florida’s business community and holds leadership positions with Miami’s Spain, Italy, France, and Gay & Lesbian Chambers of Commerce. When a new client joins the TrueNorth family, Rey goes above and beyond to welcome and help them cultivate a positive reputation in the local business community.
Rey decided to go back to college to increase his knowledge. He obtained his A.A. in 2015 and his B.A in Marketing in 2017 from San Ignacio College. He is a strong supporter of numerous charitable organizations, including Big Brothers Big Sisters of Miami, Miami City Ballet, MOCA Museum, and the Greater Miami & the Beaches Association. Originally from Maracay, Venezuela, Rey now lives in Miami are with his husband, two dogs, a cat, and a few other feral neighborhood animals.
Rey Hernández
Director of Client Development
Proud member of
We believe every business is different and each company requires a customized marketing strategy- We help you find your own TrueNorth.
Our Team of Experts
Oscar is one of those creative directors who possesses exceptional communication, presentation, problem-solving, and project-management abilities. With over ten (10) years of experience as a Sr. Creative Supervisor, then Creative Director for Nickelodeon & Nick Jr channel he was involved in the creation and development of much trendy and commercial content for the channel´s look & feel and to meet client needs.
Now as a part of the TrueNorth team and with his elevated soft skills he inspires creativity among us in the creation and editing of concepts and communication content such as: interactive campaigns (on-air, off-air, and on-line), spots, advertising spots, billboards, poster and other communications and advertising tools. Oscar always anticipates and understands the communication trends of the moment ensuring the client’s identity continuity and allows for efficient and effective communication with the target audiences of all client channels.
Oscar Gramajo
Creative Director | Copywriter | Branding Storyteller
Wendy Abdulmesih
Social Media Manager
Social media is very important in today’s society. Social media are web-based online tools that allow people to discover and learn new information, share ideas, and interact with new people and organizations. It has changed the way people live today, and it has made communication much easier, as Wendy is well aware. As a founder of “YourHelpfulWendy” she is passionate about all things on social media such as travel, hospitality, event planning, and of course, food. Her mission is to help people find happiness and more adventure in their life through travel and lifestyle choices. Her followers come to her to learn about exciting new products, businesses, and destinations.
In addition to speaking Spanish, English and Arabic plus her experience working with major social media platforms allows her to aid diverse brands by helping them expand their online presence whether they are large and tapping into new markets, or local and establishing themselves. Her blog is dedicated to promoting tourism by joining the business and consolidating resources for a positive passageway to traveling.
Juan Pablo Castro
Photographer, Videographer & Content Creator
