Smart marketing solutions to help you grow

About us

Why TrueNorth?

We believe the most effective marketing strategies must align with a business’s overall objectives. By identifying your business goals and setting expectations, we define your desired destination, or TrueNorth. Orientation and positioning determine your path. These principles apply not only to navigation, but also to the development and implementation of your next successful marketing strategy.


When using a compass, the first step in our journey is to identify our true north. Depending on where we are standing or which direction we face, north may not be right ahead. We would never take the first step without knowing if we are headed in the right direction. Why should developing and implementing a marketing strategy be any different?

Our Methodology

Pinning down a marketing strategy can be difficult, because there is no magic formula and the environment is constantly evolving. At TrueNorth, we work with businesses to understand their current strengths and weaknesses, target clients, and most importantly business goals, in order to develop marketing strategies that general results.

Bianca Saltz-Musli

President & Founder

Bianca is a Marketing and Development Strategist with over a decade of experience in partnering with company leaders to craft, deploy, and optimize customized marketing strategies.


She founded TrueNorth with the goal of providing businesses more results-oriented and sustainable marketing strategies. Bianca works closely with our clients to ensure we continuously exceed client expectations. Bianca holds an MBA in Marketing & International Management from The University of Miami and a BA from Brandeis University. She grew up in Salt Lake City, Utah and currently resides in Miami Shores, Florida. She is fluent in English, Portuguese, and Spanish.

Rey leads the TrueNorth team in developing long-lasting client relationships and strategic partnerships. His decades of experience in production, public relations, and business development, help us provide our clients with creative brand strategies and innovative approaches to growing their businesses. Rey is truly a connector of people and an advocate for our clients, firmly believing “Your success is our success.”

He is actively engaged with South Florida’s business community and holds leadership positions with Miami’s Spain, Italy, France, and Gay & Lesbian Chambers of Commerce. When a new client joins the TrueNorth family, Rey goes above and beyond to welcome and help them cultivate a positive reputation in the local business community.

Rey decided to go back to college to increase his knowledge. He obtained his A.A. in 2015 and his B.A in Marketing in 2017 from San Ignacio College. He is a strong supporter of numerous charitable organizations, including Big Brothers Big Sisters of Miami, Miami City Ballet, MOCA Museum, and the Greater Miami & the Beaches Association. Originally from Maracay, Venezuela, Rey now lives in Miami are with his husband, two dogs, a cat, and a few other feral neighborhood animals.

Rey Hernández

Director of Client Development

Proud member of

We believe every business is different and each company requires a customized marketing strategy- We help you find your own TrueNorth.

Our Team of Experts

Oscar is one of those creative directors who possesses exceptional communication, presentation, problem-solving, and project-management abilities. With over ten (10) years of experience as a Sr. Creative Supervisor, then Creative Director for Nickelodeon & Nick Jr channel he was involved in the creation and development of much trendy and commercial content for the channel´s look & feel and to meet client needs.

Now as a part of the TrueNorth team and with his elevated soft skills he inspires creativity among us in the creation and editing of concepts and communication content such as: interactive campaigns (on-air, off-air, and on-line), spots, advertising spots, billboards, poster and other communications and advertising tools. Oscar always anticipates and understands the communication trends of the moment ensuring the client’s identity continuity and allows for efficient and effective communication with the target audiences of all client channels.

Oscar Gramajo

Creative Director | Copywriter | Branding Storyteller

Wendy Abdulmesih

Social Media Manager

Social media is very important in today’s society. Social media are web-based online tools that allow people to discover and learn new information, share ideas, and interact with new people and organizations. It has changed the way people live today, and it has made communication much easier, as Wendy is well aware. As a founder of “YourHelpfulWendy” she is passionate about all things on social media such as travel, hospitality, event planning, and of course, food. Her mission is to help people find happiness and more adventure in their life through travel and lifestyle choices. Her followers come to her to learn about exciting new products, businesses, and destinations.
In addition to speaking Spanish, English and Arabic plus her experience working with major social media platforms allows her to aid diverse brands by helping them expand their online presence whether they are large and tapping into new markets, or local and establishing themselves. Her blog is dedicated to promoting tourism by joining the business and consolidating resources for a positive passageway to traveling.

Starting during his industrial design studies where he connected with shape, structure, and movement, Juan Pablo’s visual journey is quite unique. His body of work explores new vanguards and the boundaries of his own imagination. Bold images taken from his particular world give us expert photographs and videos where fashion, color and expression collide.
His work has been featured in Vogue Mexico, L’Officiel, and Elle Decor Magazines; creating content for luxury brands Burberry and Montblanc; and in public exhibitions presented by Ralph Pucci international and by Miami Beach Convention Center during Art Basel. Juan Pablo is rapidly becoming a favorite photographer for Miami’s top creators and artists.

Juan Pablo Castro

Photographer, Videographer & Content Creator

Ready to get started? Contact us today!

Work with a marketing partner that prioritizes YOUR business goals. We don’t push strategize that don’t align with your objective, but value your budget and time.